Come election time, Americans get to vote on various propositions for state laws. For example, proposition 72 proposes that it be made mandatory for businesses to provide health insurance for their employees and charge them no more than 20% of the cost.
Various TV commercials paid for by those with vested interests bash out the arguments for and against the propositions. The vote-yes-on-72 commercial has a old woman in an emergency room going on about poor people not having health care. The vote-no-on-72 commercial has a woman apparently running a small restaurant complaining that the proposition will cost her money and possibly put her out of business.
Many of the other proposition commercials follow the same pattern: bleeding heart liberal vs. hard-nosed business person. It seems to me that the hard-nosed-business people are missing a trick. They should use the same kind of emotive imagery as the lefties. For example, the vote-no-to-72 commercial should feature unemployed people crying and talking about how they lost their jobs when their employers couldn’t afford to pay their health insurance. Then people could feel warm and fuzzy about voting to let people spend their money as they wish.