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	<title>Rob&#039;s Blog &#187; Advertising</title>
	<atom:link href="http://robfisher.net/blog/archive/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://robfisher.net/blog</link>
	<description>RobFisher.net</description>
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		<title>Unintended Baby Formula Consequences</title>
		<link>http://robfisher.net/blog/archive/2011/02/08/unintended-baby-formula-consequences/</link>
		<comments>http://robfisher.net/blog/archive/2011/02/08/unintended-baby-formula-consequences/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 22:15:44 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Children]]></category>
		<category><![CDATA[Civil Liberties]]></category>

		<guid isPermaLink="false">http://robfisher.net/blog/?p=1497</guid>
		<description><![CDATA[Mrs Rob was looking up information about &#8220;follow-on milk&#8221;, which according to manufacturers is especially blended to provide exactly the right nutrients for a 6-month old baby. She found this: I&#8217;ve been told that follow on milk is a bit misleading, in that the contents are virtually identical to new baby formula milk, but is [...]]]></description>
			<content:encoded><![CDATA[<p>Mrs Rob was looking up information about &#8220;follow-on milk&#8221;, which according to manufacturers is especially blended to provide exactly the right nutrients for a 6-month old baby. She found <a href="http://community.babycentre.co.uk/post/a142385/follow_on_milk">this</a>:</p>
<blockquote><p>I&#8217;ve been told that follow on milk is a bit misleading, in that the contents are virtually identical to new baby formula milk, but is produced (or should that be &#8220;Specially formulated!) in order to get around new strict EU regulations prohibiting the advertising of formula milk to babies.</p>
<p>This is why the packets now have eg. big 1, 2 and 3 on the packets, so a product advertised as 3 will mean your mind will recognise 1 and 2 without advertising being necessary. Maybe I&#8217;m just being cynical but I&#8217;d check the ingredients/vitamin breakdown very carefully.</p></blockquote>
<p>I can&#8217;t verify this, but it sounds plausible. It&#8217;s certainly true that it is <a href="http://news.bbc.co.uk/1/hi/6933188.stm">illegal to advertise</a> formula for babies up to 6 months old.</p>
<blockquote><p>The National Childbirth Trust, Save The Children and Unicef say the current partial ban is not enough, and parents have been left confused.</p>
<p>They want the government to extend a ban on infant milk adverts to include &#8220;follow-on&#8221; milks for older babies.</p></blockquote>
<p>I don&#8217;t really understand why the breastfeeding movement is so vehement. As far as I can tell, breast milk is slightly better for a baby than formula, but formula is a marvel of modern technology and perfectly good enough. Certainly a mother who prefers to use it for whatever reason shouldn&#8217;t feel guilty.</p>
<p>So why the scare-mongering and bansturbating?</p>
<p><strong>Update</strong>: Lisa from All About the Voluntary <a href="http://www.allaboutthevoluntary.com/blog/2011/2/19/lactivism-and-libertarianism.html">responds</a>.</p>
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		<title>Beer Advert</title>
		<link>http://robfisher.net/blog/archive/2010/08/15/beer-advert/</link>
		<comments>http://robfisher.net/blog/archive/2010/08/15/beer-advert/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 11:03:18 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://robfisher.net/blog/?p=1361</guid>
		<description><![CDATA[What I like about this beer advert, that I saw at the cinema last night, is that it&#8217;s an unashamed lifestyle advert. Drink our product and you too will get to hang out with beautiful people in the sun wearing hardly any clothes. The product being advertised is obscured until the end, so I kept [...]]]></description>
			<content:encoded><![CDATA[<p>What I like about <a href="http://www.youtube.com/watch?v=1VRZlSSIrwY">this beer advert</a>, that I saw at the cinema last night, is that it&#8217;s an unashamed lifestyle advert. Drink our product and you too will get to hang out with beautiful people in the sun wearing hardly any clothes. The product being advertised is obscured until the end, so I kept waiting for the car crash and the drink-driving message, but no.</p>
<p><strong>Update</strong>: The music is from a band called <a href="http://www.billiethevision.com/">Billie The Vision and The Dancers</a>. The song is called <a href="http://billiethevision.bandcamp.com/track/summercat">Summercat</a> from the album I Was So Unpopular In School and Now They&#8217;re Giving Me This Beautiful Bicycle.  All the band&#8217;s music is free to download, but if you like it you can donate. You get more of what you reward, after all. The songs are available in the excellent FLAC format, too. This is a business model I really hope can be successful. Perhaps doing the beer advert will bring the band lots of trade. I hope so.</p>
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		<title>Calendar</title>
		<link>http://robfisher.net/blog/archive/2010/03/06/calendar/</link>
		<comments>http://robfisher.net/blog/archive/2010/03/06/calendar/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 00:04:58 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Civil Liberties]]></category>

		<guid isPermaLink="false">http://robfisher.net/blog/?p=1188</guid>
		<description><![CDATA[My wife bought a Guiness calendar because she likes the artwork. On the back of the calendar is the web address drinkaware.co.uk and below that the text: This product is intended for purchase and enjoyment to people of legal purchase age for alcohol beverages. Always drink responsibly. My goodness.]]></description>
			<content:encoded><![CDATA[<p>My wife bought a Guiness calendar because she likes the <a href="http://brookstonbeerbulletin.com/guinness-ads-6-the-ostrich/">artwork</a>.  On the back of the calendar is the web address drinkaware.co.uk and below that the text:</p>
<blockquote><p>This product is intended for purchase and enjoyment to people of legal purchase age for alcohol beverages. Always drink responsibly.</p></blockquote>
<p>My goodness.</p>
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		<title>Bartle Bogle Hegarty</title>
		<link>http://robfisher.net/blog/archive/2010/01/28/bartle-bogle-hegarty/</link>
		<comments>http://robfisher.net/blog/archive/2010/01/28/bartle-bogle-hegarty/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:50:31 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://robfisher.net/blog/?p=1147</guid>
		<description><![CDATA[They have done it again. This time, the Barclaycard contactless card is used from a roller coaster. In a world of PVRs, advertisers have to make adverts that people want to watch, and it shows. I have one problem with contactless cards. The standard apparently doesn&#8217;t allow the reader to discriminate between cards. I used [...]]]></description>
			<content:encoded><![CDATA[<p>They have done it again.  This time, the Barclaycard contactless card is used from a <a href="http://www.advertolog.com/barclays/adverts/roller-coaster-575041/">roller coaster</a>.  In a world of PVRs, advertisers have to make adverts that people want to watch, and it shows.</p>
<p>I have one problem with contactless cards.  The standard apparently doesn&#8217;t allow the reader to discriminate between cards.  I used to leave my Oyster card in my wallet, but now my other contactless cards interfere with it, so I have to take it out.</p>
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		<title>Watching ASB</title>
		<link>http://robfisher.net/blog/archive/2010/01/05/watching-asb/</link>
		<comments>http://robfisher.net/blog/archive/2010/01/05/watching-asb/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 18:41:48 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Civil Liberties]]></category>

		<guid isPermaLink="false">http://robfisher.net/blog/archive/2010/01/05/watching-asb/</guid>
		<description><![CDATA[No they won&#8217;t. What a load of old rubbish.]]></description>
			<content:encoded><![CDATA[<p><a href="http://robfisher.net/blog/wp-content/uploads/2010/01/2010-01-05-18.39.02.jpg"><img src="http://robfisher.net/blog/wp-content/uploads/2010/01/2010-01-05-18.39.02-225x300.jpg" alt="" title="2010-01-05 18.39.02" width="225" height="300" class="aligncenter size-medium wp-image-1116" /></a></p>
<p>No they won&#8217;t. What a load of old rubbish.</p>
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		<title>Advertising to Men vs. Advertising to Women</title>
		<link>http://robfisher.net/blog/archive/2009/07/03/advertising-to-men-vs-advertising-to-women/</link>
		<comments>http://robfisher.net/blog/archive/2009/07/03/advertising-to-men-vs-advertising-to-women/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 23:09:48 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.robfisher.net/blog/?p=925</guid>
		<description><![CDATA[Just saw an advert in which a woman complains about her stretch marks, which reminded me of this, which tickled me:]]></description>
			<content:encoded><![CDATA[<p>Just saw an advert in which a woman complains about her stretch marks, which reminded me of this, which tickled me:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/M9fFOelpE_8&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/M9fFOelpE_8&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>We Can Make Them Brush Their Tounges</title>
		<link>http://robfisher.net/blog/archive/2008/01/08/we-can-make-them-brush-their-tounges/</link>
		<comments>http://robfisher.net/blog/archive/2008/01/08/we-can-make-them-brush-their-tounges/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 21:37:21 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.robfisher.net/blog/archive/2008/01/08/we-can-make-them-brush-their-tounges/</guid>
		<description><![CDATA[From Mitchell and Webb, this is a perfect satire that explains how we get adverts that try to blind us with pseudo-science and convince us we have problems we don&#8217;t have. I remember seeing it on TV over a year ago and was reminded of it when I saw a real advert for a toothbrush [...]]]></description>
			<content:encoded><![CDATA[<p>From Mitchell and Webb, this is a perfect satire that explains how we get adverts that try to blind us with pseudo-science and convince us we have problems we don&#8217;t have.  I remember seeing it on TV over a year ago and was reminded of it when I saw a real advert for a toothbrush that had a tounge brushing appliance.</p>
<p>(Incidentally, this probably shouldn&#8217;t be on YouTube, but I can&#8217;t imagine it being so doing Mitchell and Webb anything but good.)</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/tJSlRyQfho4&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tJSlRyQfho4&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>I tried to brush my tounge once.  It made me gag.</p>
<p><a href="http://www.locatetv.com/tv/that-mitchell-and-webb-look/771049" target="_top"><img src="http://www.locatetv.com/tv/that-mitchell-and-webb-look/771049/351x85_standard.gif" alt="That Mitchell and Webb Look Â» Season 1 Episode 5  Â» EPISODE: 5 at LocateTV.com" title="Click to see LocateTV results for That Mitchell and Webb Look Â» Season 1 Episode 5  Â» EPISODE: 5. Always up to date, always relevant to you." border="0"/></a></p>
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		<title>Economics with Bullsh^H^H^H^H^H^HJustice</title>
		<link>http://robfisher.net/blog/archive/2008/01/04/economics-with-justice/</link>
		<comments>http://robfisher.net/blog/archive/2008/01/04/economics-with-justice/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 20:04:28 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.robfisher.net/blog/archive/2008/01/04/economics-with-justice/</guid>
		<description><![CDATA[A poster at the tube station advertises courses on Economics with Justice at something called School of Economic Science in London. Bleh. The course attempts to show how principles of truth, love and service translate into policies for governments and economic planners and practical precepts for individual households and businesses. Advice to students: don&#8217;t waste [...]]]></description>
			<content:encoded><![CDATA[<p>A poster at the tube station advertises courses on <a href="http://economicscourse.com/">Economics with Justice</a> at something called School of Economic Science in London.  <a href="http://economicscourse.com/index.php?page=economicscourse">Bleh</a>.</p>
<blockquote><p>The course attempts to show how principles of truth, love and service translate into policies for governments and economic planners and practical precepts for individual households and businesses.</p></blockquote>
<p>Advice to students:  don&#8217;t waste your time.  Go and do a <a href="http://dec.bournemouth.ac.uk/index.html">real course</a>.</p>
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		<title>Che Branson</title>
		<link>http://robfisher.net/blog/archive/2007/09/27/che-branson/</link>
		<comments>http://robfisher.net/blog/archive/2007/09/27/che-branson/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 08:36:32 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.robfisher.net/blog/archive/2007/09/27/che-branson/</guid>
		<description><![CDATA[This is a poster advertising the Financial Times. The caption reads, &#8220;Business revolutionaries. Past, present and future.&#8221; Might not the FT be doing Richard Branson an injustice by associating him with a mass murderer?]]></description>
			<content:encoded><![CDATA[<p><img src="http://robfisher.net/blog/wp-content/uploads/2007/09/200709270931ec3eeb1e.jpeg"/></p>
<p>This is a poster advertising the Financial Times. The caption reads, &#8220;Business revolutionaries. Past, present and future.&#8221; Might not the FT be doing Richard Branson an injustice by associating him with a mass murderer?</p>
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		<title>Silly Reward</title>
		<link>http://robfisher.net/blog/archive/2007/05/30/silly-reward/</link>
		<comments>http://robfisher.net/blog/archive/2007/05/30/silly-reward/#comments</comments>
		<pubDate>Wed, 30 May 2007 18:10:08 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Enviro-Mentalism]]></category>
		<category><![CDATA[Signs]]></category>

		<guid isPermaLink="false">http://www.robfisher.net/blog/archive/2007/05/30/silly-reward/</guid>
		<description><![CDATA[Don&#8217;t all energy companies reward their customers for using less of their product, by charging them less? &#8212;This post was made with a trial version of BlogPlanet, a photo blog client for mobile phones. For more information visit www.blogplanet.net.]]></description>
			<content:encoded><![CDATA[<p>Don&#8217;t all energy companies reward their customers for using less of their product, by charging them less?</p>
<p><img src="http://robfisher.net/blog/wp-content/uploads/2007/05/200705301858e80f4c39.jpeg"/></p>
<p><font size="-2"><b>&#8212;<br />This post was made with a trial version of BlogPlanet, a photo blog client for mobile phones.  For more information visit <a href="http://www.blogplanet.net/" target="_blank">www.blogplanet.net</a></b>.</font></p>
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		<title>Commercial Proposition</title>
		<link>http://robfisher.net/blog/archive/2004/10/22/commercial-proposition/</link>
		<comments>http://robfisher.net/blog/archive/2004/10/22/commercial-proposition/#comments</comments>
		<pubDate>Fri, 22 Oct 2004 07:06:24 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authorised Theft]]></category>

		<guid isPermaLink="false">/?p=290</guid>
		<description><![CDATA[Come election time, Americans get to vote on various propositions for state laws. For example, proposition 72 proposes that it be made mandatory for businesses to provide health insurance for their employees and charge them no more than 20% of the cost. Various TV commercials paid for by those with vested interests bash out the [...]]]></description>
			<content:encoded><![CDATA[<p>Come election time, Americans get to vote on various propositions for state laws.  For example, proposition 72 proposes that it be made mandatory for businesses to provide health insurance for their employees and charge them no more than 20% of the cost.</p>
<p>Various TV commercials paid for by those with vested interests bash out the arguments for and against the propositions.  The <a href="http://www.yesonprop72.com/site/pp.asp?c=efIOISMEG&#038;b=46410">vote-yes-on-72</a> commercial has a old woman in an emergency room going on about poor people not having health care.  The <a href="http://www.stopthehealthtax.org/">vote-<strong>no</strong>-on-72</a> commercial has a woman apparently running a small restaurant complaining that the proposition will cost her money and possibly put her out of business.</p>
<p>Many of the other proposition commercials follow the same pattern: bleeding heart liberal vs. hard-nosed business person.  It seems to me that the hard-nosed-business people are missing a trick.  They should use the same kind of emotive imagery as the lefties.  For example, the vote-no-to-72 commercial should feature unemployed people crying and talking about how they lost their jobs when their employers couldn&#8217;t afford to pay their health insurance.  Then people could feel warm and fuzzy about voting to let people spend their money as they wish.</p>
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		<title>When Things Just Work</title>
		<link>http://robfisher.net/blog/archive/2003/10/24/when-things-just-work/</link>
		<comments>http://robfisher.net/blog/archive/2003/10/24/when-things-just-work/#comments</comments>
		<pubDate>Fri, 24 Oct 2003 07:46:30 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">/?p=159</guid>
		<description><![CDATA[My number one candidate for Rob's TV advert of the Year Award 2003 until recently was the Honda "isn't it nice when things just work" masterpiece.]]></description>
			<content:encoded><![CDATA[<p>My number one candidate for Rob&#8217;s TV advert of the Year Award 2003 until recently was the Honda &#8220;isn&#8217;t it nice when things just work&#8221; <a href="http://multimedia.honda-eu.com/accord/">masterpiece</a>.  The full two minute version is a joy to watch.  What makes it work so well is that this isn&#8217;t just a random contraption, but each element highlights a feature of the car:  the automatic windscreen wipers; the spring loading of a handle; the remote controlled boot closing.</p>
<p>I was convinced it was computer generated because of the part of the sequence in which three tyres roll up a slope.  I didn&#8217;t believe the story that it took over six hundred takes in a studio to get right (despite this being stated on the Honda web site).  However, while searching around for evidence to back up my opinion I found a <a href="http://www.snopes.com/autos/business/hondacog.asp">Snopes article</a> that verified the story and explained the apparent mockery of physical laws:</p>
<blockquote><p>The sequence where the tyres roll up a slope looks particularly impressive but is very simple. Steiner [head of television at Wieden &#038; Kennedy, the agency responsible for the advert] says that there is a weight [in each] tyre and when the tyre is knocked, the weight is displaced and in an attempt to rebalance itself, the tyre rolls up the slope.</p></blockquote>
<p>Knowing that the contraption had to be painstakingly assembled out of real car parts makes the advert even more impressive.</p>
<p>It has, however, been displaced from the number one spot, because last night at the cinema I saw the <a href="http://www.thenumber118118.com/ads/files/viral_honda_spoof.mpg">118 118 spoof</a>.  &#8220;Isn&#8217;t it nice when things just work?&#8221; becomes, &#8220;Isn&#8217;t nice when a directory enquires service just works, 118?&#8221;  &#8220;It is, 118.  Very nice indeed.&#8221;</p>
<p>This is no rough and ready parody; references to the original abound:  From the rotating lollipop in place of the rotating windscreen wipers, to the music, to the squirty water bottle in the face in place of the windscreen washer water.  By paying tribute in this way it inherits everything that was good about the Honda ad, with the added bonus that it&#8217;s hilarious.  No doubt both companies will benefit from the mutual publicity of such a crossover.  118 118 may not be the cheapest directory enquiries service, but their advertising agency deserves every penny!</p>
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		<title>Feminine What?</title>
		<link>http://robfisher.net/blog/archive/2003/08/05/feminine-what/</link>
		<comments>http://robfisher.net/blog/archive/2003/08/05/feminine-what/#comments</comments>
		<pubDate>Tue, 05 Aug 2003 20:22:02 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">/?p=126</guid>
		<description><![CDATA[Last night I saw a TV advert for a cream to treat...]]></description>
			<content:encoded><![CDATA[<p>Last night I saw a TV advert for a cream to treat, &#8220;feminine itching&#8221;, which is used by applying it, &#8220;to the intimate feminine area&#8221;.  Talk about beating about the bush.  Er, by which I mean, um, why don&#8217;t they just say what they mean?</p>
<p>It seems the folks who came up with the <i>name</i> of the product had no such inhibitions:  Vaginol.</p>
<p><b>Update:</b> Speaking of euphemisms, Archsweet provides a link to this wonderful <a href="http://walkingdead.net/perl/euphemism">euphemism generator</a>.  Now, if you&#8217;ll excuse me, I&#8217;ll just get back to baking the bald-headed dolphin&#8230;</p>
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		<slash:comments>0</slash:comments>
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		<title>Under-what?</title>
		<link>http://robfisher.net/blog/archive/2003/08/03/under-what/</link>
		<comments>http://robfisher.net/blog/archive/2003/08/03/under-what/#comments</comments>
		<pubDate>Mon, 04 Aug 2003 06:20:09 +0000</pubDate>
		<dc:creator>Rob Fisher</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">/?p=124</guid>
		<description><![CDATA[A question that lately has been occupying more of my brain cycles than it&#8217;s really worth is this: Was the word &#8220;underarm&#8221; ever used as a noun before the people charged with making the advert for Dove deoderant decided that the phrase, &#8220;soft and smooth armpits&#8221; wasn&#8217;t aesthetically pleasing enough?]]></description>
			<content:encoded><![CDATA[<p>A question that lately has been occupying more of my brain cycles than it&#8217;s really worth is this:  Was the word &#8220;underarm&#8221; ever used as a noun before the people charged with making the advert for <a href="http://www.dove.com/products/ap_overview.asp">Dove deoderant</a> decided that the phrase, &#8220;soft and smooth armpits&#8221; wasn&#8217;t aesthetically pleasing enough?</p>
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		<slash:comments>2</slash:comments>
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