What I like about this beer advert, that I saw at the cinema last night, is that it’s an unashamed lifestyle advert. Drink our product and you too will get to hang out with beautiful people in the sun wearing hardly any clothes. The product being advertised is obscured until the end, so I kept waiting for the car crash and the drink-driving message, but no.
Update: The music is from a band called Billie The Vision and The Dancers. The song is called Summercat from the album I Was So Unpopular In School and Now They’re Giving Me This Beautiful Bicycle. All the band’s music is free to download, but if you like it you can donate. You get more of what you reward, after all. The songs are available in the excellent FLAC format, too. This is a business model I really hope can be successful. Perhaps doing the beer advert will bring the band lots of trade. I hope so.



