Archive for the ‘Advertising’ Category

Beer Advert

Sunday, August 15th, 2010

What I like about this beer advert, that I saw at the cinema last night, is that it’s an unashamed lifestyle advert. Drink our product and you too will get to hang out with beautiful people in the sun wearing hardly any clothes. The product being advertised is obscured until the end, so I kept waiting for the car crash and the drink-driving message, but no.

Update: The music is from a band called Billie The Vision and The Dancers. The song is called Summercat from the album I Was So Unpopular In School and Now They’re Giving Me This Beautiful Bicycle. All the band’s music is free to download, but if you like it you can donate. You get more of what you reward, after all. The songs are available in the excellent FLAC format, too. This is a business model I really hope can be successful. Perhaps doing the beer advert will bring the band lots of trade. I hope so.

Calendar

Saturday, March 6th, 2010

My wife bought a Guiness calendar because she likes the artwork. On the back of the calendar is the web address drinkaware.co.uk and below that the text:

This product is intended for purchase and enjoyment to people of legal purchase age for alcohol beverages. Always drink responsibly.

My goodness.

Bartle Bogle Hegarty

Thursday, January 28th, 2010

They have done it again. This time, the Barclaycard contactless card is used from a roller coaster. In a world of PVRs, advertisers have to make adverts that people want to watch, and it shows.

I have one problem with contactless cards. The standard apparently doesn’t allow the reader to discriminate between cards. I used to leave my Oyster card in my wallet, but now my other contactless cards interfere with it, so I have to take it out.

Watching ASB

Tuesday, January 5th, 2010

No they won’t. What a load of old rubbish.

Advertising to Men vs. Advertising to Women

Friday, July 3rd, 2009

Just saw an advert in which a woman complains about her stretch marks, which reminded me of this, which tickled me:

We Can Make Them Brush Their Tounges

Tuesday, January 8th, 2008

From Mitchell and Webb, this is a perfect satire that explains how we get adverts that try to blind us with pseudo-science and convince us we have problems we don’t have. I remember seeing it on TV over a year ago and was reminded of it when I saw a real advert for a toothbrush that had a tounge brushing appliance.

(Incidentally, this probably shouldn’t be on YouTube, but I can’t imagine it being so doing Mitchell and Webb anything but good.)

I tried to brush my tounge once. It made me gag.

That Mitchell and Webb Look » Season 1 Episode 5  » EPISODE: 5 at LocateTV.com

Economics with Bullsh^H^H^H^H^H^HJustice

Friday, January 4th, 2008

A poster at the tube station advertises courses on Economics with Justice at something called School of Economic Science in London. Bleh.

The course attempts to show how principles of truth, love and service translate into policies for governments and economic planners and practical precepts for individual households and businesses.

Advice to students: don’t waste your time. Go and do a real course.

Che Branson

Thursday, September 27th, 2007

This is a poster advertising the Financial Times. The caption reads, “Business revolutionaries. Past, present and future.” Might not the FT be doing Richard Branson an injustice by associating him with a mass murderer?

Silly Reward

Wednesday, May 30th, 2007

Don’t all energy companies reward their customers for using less of their product, by charging them less?


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Commercial Proposition

Friday, October 22nd, 2004

Come election time, Americans get to vote on various propositions for state laws. For example, proposition 72 proposes that it be made mandatory for businesses to provide health insurance for their employees and charge them no more than 20% of the cost.

Various TV commercials paid for by those with vested interests bash out the arguments for and against the propositions. The vote-yes-on-72 commercial has a old woman in an emergency room going on about poor people not having health care. The vote-no-on-72 commercial has a woman apparently running a small restaurant complaining that the proposition will cost her money and possibly put her out of business.

Many of the other proposition commercials follow the same pattern: bleeding heart liberal vs. hard-nosed business person. It seems to me that the hard-nosed-business people are missing a trick. They should use the same kind of emotive imagery as the lefties. For example, the vote-no-to-72 commercial should feature unemployed people crying and talking about how they lost their jobs when their employers couldn’t afford to pay their health insurance. Then people could feel warm and fuzzy about voting to let people spend their money as they wish.